Catch Of The Day campaign

The American association for the protection of oceans & beaches has partnered with "Surfrider Foundation" as well as communications agency Satch Satch & LA to launch a guerrilla marketing campaign called "Catch of the Day " ...
Packaged in real packaging, waste collected at beaches across the Atlantic have been placed in supermarket shelves to increase consumer awareness to the problems related to increased waste and irreversible harm they could cause on our fresh food such that fish living in this environment.

On the label you will be able to find the type litter and the amount recovered. This high-impact campaign that has managed to generate the expected shock! Hoping that it would result in eco-responsible actions in the future!

mad props boys and girls! this is a totally awesome way to increase awareness!

& thanks Trendy Girl & Surfrider Foundation =)

xo